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A modern take...

From its oldest roots, asemic writing has always stood in opposition to the norm of its day. In a modern digital world, what does this look like? In a world of information, bits and questions which demand answers, how can the asemic style take us back to calmer roots...

1920s

An Avant-garde and new movement resurfaces the ancient technique, with artists of the time bringing the asemic style a new life.

2016

A new context.

A young Czech designer learns about asemic writing while studying abroad in the UK--and something grips him to pursue it further.

2017

The CHRISPIN idea emerges, but has yet to find its footing. For now, it is simply an exploration of new styles, contrasts and the strangely wonderful world of 'non-meaning'.

2019

The 'Plantae Series' marks a firm beginning for CHRISPIN in the real world. But things are only getting started.

800CE

In the ancient East, asemic type begins as a new artform in direct opposition to the traditional style of caligraphy.

2020

The launch of the CHRISPIN brand, interest from a diverse range of crowds who connect with the 'don't overthink it' message, a new store and many new designs to come.

“Don't overthink it.”
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